Georgia is tweaking its uniforms in an effort to promote a consistent and unified look across its teams.
The Bulldogs will still sport the red, black, white and silver but in partnership with Nike, they’ve added a newly developed primary and secondary letter and number font.
While the iconic power ‘G’ will still be featured, there will be a new secondary bulldog logo. It will be featured on the field during Saturday’s G-Day spring football game.
“I want to really make it clear that this is not a rebranding process regarding the ‘G,” athletic director Greg McGarity said Tuesday. “We’re not touching the ‘G.’ …What this did is it helped us simplify and clearly define our brand.”
Georgia’s football uniforms will now be in the same Pro Combat style the team wore against Boise State to open the 2011 season but with the traditional look of a red jersey with numbers and letters outlined in black and white jerseys with black numbers and letters outlined in red. The new font used is called Bulldog Bold and the numbers are larger.
“It’s a lot more flexible, breathable, lighter,” quarterback Aaron Murray said. “Yeah, definitely I love the material. That’s something we asked coach (Mark) Richt. ‘Hey, we know we’re not going to keep these uniforms, but if we can get this material in our colors, that would be pretty awesome.”
The uniform is the most innovative that Nike produces for football, said Clint Shaner, senior designer for Nike. It will now include a Flywire collar that LSU, Missouri and Florida are already wearing.
McGarity said Georgia and Nike have worked during the past 15 months to “better define and align our athletic branding, which includes things such as marks, logos, typography, fonts used on uniforms, facility signage, apparel and the like.”
Nearly all 15 of Georgia’s sports used a different font, whether it was letter or numbers. Now Georgia will have brand identity guidelines that embrace the history and tradition of Bulldogs athletics while still reaching an expanding audience, McGarity said.
Football, men’s and women’s basketball and track and field will have their new uniforms on display for the 2013-14 season.
Women’s basketball uniforms will now change to the power ‘G’, McGarity said, but the warmups and practice gear will continue to have the script ‘G.’
The football uniform pants still may not be true silver britches, but McGarity said they may become less gray with new technology and fabric down the road.
“Kind of like the (Dallas) Cowboys wear, that’s the kind of silver you’d like to get,” McGarity said. “That’s what we kind of used to have with little shiny stuff to them. It just depends on how fast they can get that material. …That will be a goal, to get it back to silver britches.”
There are no new football uniform color combinations on the horizon.
“We always like to push the envelope creatively,” Shaner said. “It was important for this project to do something that would stay true to Georgia.”
Georgia tried some of that in recent years with pushback from fans, particularly wearing black helmets and pants against Florida in 2009.
“We feel like we’ve got the best uniform in college football, both road and home, so why mess with it?” McGarity said. “We tried that one time and it didn’t work out too well.”
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