Response from Georgia fans to going to the Gator Bowl has been ‚Äúlukewarm,‚Äù athletic director Greg McGarity said Thursday.
‚ÄúUsually what happens in situations like this as we saw with really every other bowl we‚Äôve been to, even in Memphis (for the Liberty Bowl), we didn‚Äôt move a lot of tickets through our office but the secondary market a lot of times has better seats than we do,‚Äù McGarity said.
McGarity thinks Georgia will end up selling about 7,500 of its 15,000 ticket allotment.
The SEC will absorb the cost of unsold tickets out of its revenue distribution, which comes from that school‚Äôs piece of the pie divvied up during spring meetings in Destin, Fla.
‚ÄúIt hurts us on the back end,‚Äù McGarity said.
McGarity expects about 15,000 Georgia fans still to attend the game.
Many of the regular $65 tickets in Georgia‚Äôs allotment are behind the end zones in EverBank Field. Club level seats are priced at $125.
Tickets through VividSeat, a secondary ticket marketplace, have a median ticket price of $100, making it the 13th most expensive bowl game.