Blog: Sanford Stadium fan experience enhancement wil be done in ‘tasteful manner’

It is hardly the most pressing of issues to be talked about this week at the Southeastern Conference spring meetings in Destin, Fla., but the league is expected to modify when music and artificial sound can be played during football games in the fall.

Richard Hamm/Staff
Georgia fans cheer as Georgia takes on Appalachian State at Sanford Stadium on Saturday, Nov. 9, 2013, in Athens, Ga.

There will be more freedom for schools to crank up the music and noise after a play is over until the center stands over the football.

Schools were limited before to using their sound systems during pregame, halftime, after a score and timeouts, but that would change in the name of enhancing the fan experience.

“We are going to do so I think in a very tasteful manner,” Georgia athletic director Greg McGarity said. “We’re not going to go over the edge like some schools do but the SEC has allowed us more frequency to utilize that system. It will certainly build some excitement on maybe some third-down defensive plays.”

Georgia’s athletic board approved $950,000 last week for improvements to the sound system in Sanford Stadium.

The SEC rule covers not only music but “traditional institutional noisemakers,” which would seem to mean even more cowbell at Mississippi State home games. Georgia tested out some in-game changes during the G-Day spring game.

“We’ve tasked our staff to create an atmosphere and environment that hopefully pleases everyone,” McGarity said. “It’s difficult to do but we’re going to try to touch all levels or all decades of music during that effort. We’ve got some training to do, but hopefully we’ll get that started for the Clemson game.”

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